Launching BWHEL: With Love & Intention
Two weeks after launching BWHEL, I’m reflecting on the vision, clarity, and community that brought us here — and everything we’re building next.
Your Feed Deserves to B WHEL too…
Follow us on socials @Whelbeing!
It’s been about two weeks since the official launch of BWHEL, and I feel genuinely proud of where we are and excited for what’s ahead. Seeing this idea grow into a real, intentional platform has been such a powerful part of my journey.
BWHEL has lived in my mind and spirit for years — long before I had the exact words for it. It started as a clear pull toward creating something meaningful for Black women’s health. Over time, that spark evolved into a focused vision and a deeper purpose.
These last few months have been a powerful build. I’ve spent this time:
Crafting our brand identity
Grounding everything in thoughtful research
Reaching out for insight, mentorship, and partnership
Building authentic relationships
Forming a team aligned with our mission
And creating our flagship product, WhelBeing
Throughout it all, we’ve received so much support — steady, genuine, and energizing. This process has been a true exploration: growing, refining, and shaping BWHEL into what it’s meant to be.
And this is just the start.
As we step into the new year, BWHEL is moving into a season of expansion — new ideas, new collaborations, and new ways to redefine wellness through our own lens. Our World will be the space where we think, share, learn, and explore together.
I’m grateful you’re here, and I’m excited to keep building this with you.
Join our family.
Keep exploring, reading, and writing with us.
And sign up for early access to WhelBeing — a more intentional, more connected, and more self-defined approach to health.
With love,
Kourt
