About Us
BWHEL (Black Women’s Health, Equity, and Liberation) exists to close health equity gaps for Black women through technology, community, and advocacy.
It’s more than a company, more than a mission. We center Black women’s health, empowerment, and well-being. Our flagship app, WhelBeing, provides a comprehensive wellness hub designed to support your health, community, and personal growth — all in one place.
Our Mission
Our Vision
We envision a future where Black women live healthier, freer, and longer lives — on our own terms. BWHEL is more than an app or platform; it’s a movement, a lifestyle, and a legacy of empowerment.
The Why
Black women face disproportionate health disparities across all stages of life. From delayed diagnoses to biased care and systemic inequities, the current medical-industrial complex often fails us. BWHEL was born out of the belief that these challenges are not individual failures, but systemic problems—and that lasting change requires both cultural shift and innovative solutions.
BWHEL was founded by Kourtney Bobb, a healthcare administrator, public health researcher, and advocate for Black women’s health equity. Her research, explores the deeply rooted inequities Black women face in healthcare both in the past and the present. Inspired to act, Kourtney created BWHEL: Black Women’s Health Equity and Liberation to transform those insights into a technology-driven, community-centered solution that empowers Black women to take control of their own health and wellness.
“BWHEL is my love letter to Black women — for your health, your joy, your power, and everything you’ve ever dreamed of becoming.”
Empowerment: Every Black woman has the right to understand, access, and control her health.
Equity: We design with intentionality to dismantle barriers and disparities.
Community: Wellness thrives in connection, collaboration, and shared knowledge.
Innovation: Technology and social media are tools to shift culture and create solutions.
Integrity: Transparency, evidence-based practices, and respect guide everything we do.
Values
Our Core
Collective Care – Health is a shared responsibility; we foster community-driven support.
Bold Strategy – We innovate using data-driven solutions while centering cultural fluency.
Lasting Impact – We aim for systemic change, not just short-term fixes.
Behind every bold move at BWHEL is a team that is committed to doing something bold and doing it whel.
Thank you, Kennedi, Azaire & Rashon.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!